Building a PLN - Power of the "Tweet"

A Personal Learning Network (PLN) is one way to stay collected with trends and issues in your field and to work, and share, collaboratively. Social media is a great way to create and maintain your PLN. PLN's are really useful because you can connect with those individuals and groups that best meet your needs. The benefits include

• access to useful resources and information;
• ability to search for new tools and innovative practices;
• thoughtful suggestions and critique of your ideas;
• helping you to think more deeply about your work;
• meeting professional contacts for job growth.

A virtual PLN can be created using social media like Twitter. A recent article by Tom Murray, Director of Technology and Cyber Education for the Quakertown School District in Bucks County, PA describes the benefits of a virtual PLN using Twitter.

Howard Johnston and I describe how to create and maintain a PLN in our book The School Leader's Guide to Social Media from Eye on Education. We'd enjoy learning about how you use PLN's to improve your work.

New Social Media Tools

Social media technology continues to transform how teachers, students and leaders do their work. We're amazed at the creative tools that have emerged to support our work individually and with one another. Here are a few of our latest finds.

Popplet - http://popplet.com

This tool allows you to gather and organize ideas much like a concept map. It allows you to examine resources from different sources and organize an assignment or presentation. You can invite others in your group to add to the web/map. 

Educreations - www.educreations.com 

This tool allows you to create amazing presentations on a recordable whiteboard. It captures your voice and handwriting to produce short video lessons that you can share online. Created as an iPad app they're working on an app for Android devices. Public lessons can be embedded on blogs or websites. Ron uses it all the time in his online courses.

Idea Sketch - http://www.nosleep.net/ 

This app allows you to draw diagrams and create mind maps, concept maps or flow charts. There is an option to convert from text or to text if desired. It's a great tool for brainstorming and illustrating concepts. Apps are available for iOS and Windows devices.

We also want to include a tool that's been around for a while but just keeps getting better.

Prezi - www.prezi.com 

This presentation tool allows you to organize and share ideas on a large whiteboard. A wide selection of templates makes it easy to get started. Once you begin you'll find Prezi easy to adapt to a whole variety of presentation needs. It allows you to embed photos, audio, video and links to all sorts of information on the web. 

We hope you enjoy trying out these social media tools and would enjoy hearing from you about other's you've discovered.

Using Social Media with Students

Social media has become an useful instructional tool and is used by more and more teachers to interact with their students and by principals to communicate with families and community. A recent report found that more than 70% of Americans have an account.

But there are legitimate concerns about how teachers and other employees use Facebook and other forms of social media with their students. In a recent post, Lisa Nielson provided five best practices for teachers when they use Facebook with students. At the top of the list is the importance of maintaining a professional demeanor and not mixing your personal site with your professional one. Nielson says, "You can create a page or group that students can "like" or "join" without being one another's friend or seeing one another's feed." That's really important. Nielson's other tips are equally useful.

In The School Leader's Guide to Social Media Howard Johnston and I share other ideas about how teachers can use social media like Facebook to improve instruction and how school leaders can use social media to improve communication. We'd welcome your thoughts about the use of social media in schools.

Social Media Policy: Current Trends

Social media is a term used to describe a lot of things. For many of us we associate it with Facebook or Twitter and we never think about the countless other ways we use social media technology in our professional and personal lives. Our most commonly used social media device is our phone, often called a "smart phone." Cell phones are no longer used for just making calls. They are now used for locating things on the Internet, sending short messages to friends or family, watching television shows or even movies, reading books, and locating a good restaurant or a nearby coffee shop. In other words, for many of us, our social media device (our cell phone) has become indispensable.

I work a lot with principals, superintendents and people who aspire to those roles. When I mention social media they often describe the perils of its availability and use in their schools. But more recently the tone of these conversations is changing from "how do I ban them" to "how do we use them effectively." That's a monumental shift and recognizes that social media technology and social media devices are just not going away. Some schools have adopted BYOD (Bring Your Own Device) policies that encourage students to bring and use their social media devices for instructional activities.

As a school leader how do you manage social media technology among your students and your employees. What sort of policy might you consider? What type of policy would be appropriate given the prevalence of social media devices and the powerful tools that social media provides for communication, collaboration, and teaching and learning? 

One of my favorite online journals is THE Journal, a publication about current and emerging issues involving technology. Ruth Reynard wrote a really insightful article discussing current policy trends that try to control social media. She offers really useful ideas about how to shape policy so that social media is used appropriately and not in a harmful way.

In The School Leader's Guide to Social Media Howard Johnston and I discuss many of the same issues and provide examples of tools and strategies for using social media in schools. We'd really enjoy hearing from you about how social media is shaping your school and its instructional program.

Unfriending - A New Trend

A new study (Madden, 2012) from the Pew Internet and American Life Project found a growing trend among social media users---unfriending. Managing your online profile comes at a time of greater concern for privacy, concern about how one is portrayed online, and concern that "oversharing" can negatively impact business and social contacts.

While social media sites continue their exponential growth, a growing concern about privacy has resulted in 63% of users reporting that they have deleted people from their friends list, an increase since the last study in 2009. The study also reported that 58% of users share their profile with only a close group of friends or relatives while only 20% make their profiles public.

This trend reflects concern with privacy and the amount of information easily available about an individual through their online profiles. As sites like Facebook launch new features such as Timeline, that put historic data "front and center" on the profile, people are concerned about what they've posted and how they may have been "tagged" in the postings of others. Privacy concerns were greater among women. Men were more likely to report that they regretted something they posted on a social media site. Thirty-seven percent of people regularly scan other sites and "untag" themselves on those sites.

The Pew Internet and American Life Project is one of the most respected research centers on use of social media technology. Their study suggests that people have begun to simplify their online identity management and increasingly recognize the costs associated with personal content that may be available online.

We'd enjoy hearing from you about the issue of social media and privacy. What do you do to monitor your online profile?

Using Social Media for School Communications

It’s easy to dismiss social media as a fascination of young people but to do so minimizes one of the fastest growing trends in technology. The Pew Internet and American Life Project recently found that over 71% of teens have a Facebook profile and 75% of adults have one too. Social media tools have become the way for a school or business to quickly and efficiently disseminate information. Because of the almost universal access to social media across all demographic groups it often reaches people that traditional forms of communication miss.

The online presence for many schools has moved beyond the school website. It now includes a Facebook page (www.facebook.com), a Twitter account (www.twitter.com), blogs by teachers, principals or the superintendent, and YouTube (www.youtube.com) and Flickr (www.flickr.com) for sharing videos and photos about school events.

Seven Reasons to Pay Attention to Social Media

1. It Builds Relationships – Creating relationships is important for leaders and social media is a new, and very effective, way to build support among your stakeholders.
2. It’s About Customers – Parents and employees often come from a different generation, one that wants to work differently and to be involved in the educational process. Social media is a way to engage them in the life of your school.
3. They’re Already Talking – Check out the Internet and other online sites. People are already commenting about your school and about your leadership.
4. Listen as Well as Share – The principal is responsible for maintaining the school’s image. Use social media to interact with parents and community. Use it to both hear from them and to share information. It can provide a way to detect rumors and allow you to respond quickly.
5. You’ll Be Well Received – Almost everyone we’ve talked with reports the positive reception they get from having a blog, a Twitter feed or a school Facebook page.
6. It Builds Community – People commit to things they care about. As we described earlier, the public is less trustful of schools. Social media promotes community by inviting people to be part of the conversation.
7. It’s Here to Stay – While the forms of social media continue to change the evidence is that our use of the tools will only accelerate. Increasingly the expectation is that schools stay connected to their families and their community. Social media is the tool. (Adapted from: Porterfield & Carnes (2010), AASA Online)

A "Wiki" as a Planning & Meeting Tool

I must admit that I am a relative novice with social media but I'm an energetic learner and am always looking for tools that can help with some of the management tasks required of principals. Recently I've begun to use a "Wiki" for some of my classes and when I work with groups. Wiki is most often associated with Wikipedia but that is just one form of a wiki. A wiki is a website where any member can edit contributes, like projects that several people share, or for suggesting agenda items for a meeting. Some teachers use wikis in classrooms. While there are many uses, some use a wiki as a tool to have students share their work and gather feedback from others.

I created my classroom wikis at www.wikispaces.com, a site that allows you to create free wikis. They are easy to create and a useful place for a committee or other group to maintain their agendas, minutes and any documents related to the work. You can limit access to the site so that only members can contribute.

I've found wikis to be useful and would enjoy hearing from you about your experience with wikis or other social media tools used by principals.