Build a Key Communicator Network

I'm constantly reminded about the importance of both sharing and gathering information about your school. One model is the Key Communicator Network developed by the National School Public Relations Association (www.nspra.org). It reminds us that communication is a two-way street and it is important to maintain a network that can help you advocate for your school.

Here are some steps that you can use to build your own network.

1. Bring together a small group of trusted people who know your community and ask them to suggest others who are opinion leaders in your community. Many of them may not work in schools but all interact with other community members.
2. Invite these people to meet with you to discuss your successes, your challenges and your vision for your school.
3. At the meeting describe the objectives of the group. For example, to provide members with honest, object information about your school; for members to share this information with others in the community; to identify questions or concerns that emerge in the community.
4. Establish a way to maintain communication using e-mail, telephone or scheduled meetings.

I hope you enjoy these ideas about building and maintain a network of contacts. Such a group can help share the good news about your school's successes and also help alert you to any issues or concerns in the community. I'd enjoy hearing from you about other ways you've used to both share and gather information from your community.